Brand, website, email flows and ad setup, wrapped into one launch package with no learning curve.
Book a conversationWe start with your name, your colors, your fonts: everything that makes people recognize you at a glance. Already have a logo? We build on it. Starting from nothing? We start from nothing, together.
A real, professional site built around how you actually sell, whether that's products, services, or bookings. We match the right platform to your business behind the scenes and match it exactly to your brand, ready to go live from day one.
The five flows that actually make money (welcome, browse abandonment, checkout abandonment, post-purchase, and win-back), built in Klaviyo and ready to run from day one.
Meta and Google campaigns structured properly from the start, so the first dollars you spend are aimed at people who are actually likely to buy, not just anyone scrolling past.
Two of the businesses we've taken from idea to fully launched. Hear how easy it was.
A short walkthrough of the process, and why each piece matters, so you know what you're getting before you book.
| Groundwork | DIY / freelancer mix | |
|---|---|---|
| One flat price | Yes | Rare |
| Ongoing retainer required | No | Usually |
| Brand, site, email and ads together | Yes | 3+ separate hires |
| Time to launch | 6–7 weeks | 3+ months |
| One person who actually knows your business | Yes | Rare |
"I built Groundwork because I was tired of watching business owners and my friends get buried in digital overwhelm before their ideas even took their first breath."
Brand identity, a full website build, the five core email flows set up in Klaviyo, and your first Meta and Google ad campaigns structured properly. Everything is documented and handed to you at the end, no retainer required.
No. Some clients come in with just an idea, others already have a logo or a half-built site. Either way, we start from wherever you are and build out what's missing.
Six to seven weeks from kickoff to launch, with a few checkpoints along the way where you approve direction before we keep building.
We choose whatever fits your business best rather than forcing every client into the same template, and we handle that setup ourselves.
You get full ownership and documentation for everything we built, so there's nothing you're locked into. No retainer, no ongoing fees.
A portion is due to get started, with the remainder due before launch. We'll walk through exact terms on the first call.
One flat price. Full launch. No ongoing retainer.
Tell us a bit about your business and we'll follow up with a time that works for a call.